Is Canon selling overpriced digital cameras in India?

The Canon A95 Canon India is selling Powershot A95 at an MRP of Rs. 25,995/-. Amazon’s listing of A95 mentions a list price of $349.95 (or Rs. 15,121 at today’s exchange rates). Amazon actually sells it for $269.94 (or Rs. 11,664 today). The question is why does Canon India sell its regular products at a 70% higher price in India? How much duty do these products attract anyway?